Marketing and Branding
Data and results-oriented strategies are here for the long or short-term. Full-scale marketing, branding, and advertising strategies are built through telling your brand and product story to make meaningful connections with your consumers.
Whether building a personal or business brand, they both need to act on a feeling, experience, memory, and relationship. Drip Creative will take care of all cosmetic branding such as creating full style guides and branding kits, while also focusing on the messaging and tone to the brands desired community.
Whether a B2B or B2C brand, Drip Creative will lean into using a multichannel sales approach to create and provide a branded website for the brand’s target community.
Omni-channel marketing is the practice of carrying out marketing campaigns using all types of channels, platforms, and devices to promote the brand. This strategy utilizes website, app, social media, email, SMS, Whatsapp, and OTT.
Smooth over negative perceptions of your brand and provide authenticity to build positive buzz. Drip Creative strategizes and provides ongoing reputation management PR and traditional public relations to connect with press and media.
Social Media is used to Create community and belonging for brands to tailor messaging to their audience. Drip Creative builds and implements strategies to distribute thoughtful content, optimize profiles, and monitor online conversations.
Establishing a brand as a thought-leader is one way to boost trust among targeted audiences. Drip Creative curates content marketing strategies using various media funnels like emails, newsletters, podcasts, social media, user-generated content, employee-generated content, video, blogs, and articles.
Through careful research and data-led finding, Drip Creative works to create an influencer marketing strategy where a brand can utilize an influential leader within their industry to recommend the brand and it’s products to their established communities.
To ensure imagery that influences purchasing behaviors, Drip Creative works to make sure that all avenues of creative direction, planning, and editing is in place to make sure a brand’s tone, story, and messaging is accurately captured.
Top, middle, and bottom funnels will help bring awareness, engagement, and build relationships with prospects. Drip Creative helps to curate a brand’s customer journey strategy to obtain conversions and drive traffic- whether digitally or traditionally.
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