Conversa Elevated

San Antonio, TX

the brief

In early 2022, Drip Creative executed a comprehensive marketing and PR strategy for Conversa Elevated, resulting in significant community growth, heightened anticipation, and widespread media coverage.

Despite a delayed opening for Conversa, Drip Creative successfully leveraged strategic initiatives to have Conversa become a positive focal point in the growing San Antonio food and beverage scene.

timeline:

Yearly Retainer

Strategy:

Full Marketing and PR Strategy

iNDUSTRY:

Hospitality

location:

San Antonio, TX

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Marketing Strategy

Breakdown

Community Growth

Conversa experienced substantial community growth, successfully engaging its targeted audience within the hospitality market on Social Media.

The brand’s unique concept resonated with the audience, sparking interest and enthusiasm within the community.

Public Relations

Conversa emerged as a standout in the city, generating buzz and excitement surrounding its innovative concept.

The delayed opening did not dampen the anticipation; if anything, it heightened curiosity and conversations around Conversa’s arrival.

Brand Awareness

Brand awareness remained robust, fueled by consistent communication and messages even during the delay.

Anticipation from excited patrons continued to build, showcasing the brand’s resilience and appeal.

Media Coverage

Conversa Elevated secured media coverage to over 10 diverse San Antonio-based outlets, including live segments and articles.

 

Audience Data and Targeting

Implemented data-driven strategies to increase share of voice and build backlink authority for Conversa channels.

Active marketing campaigns successfully reached Millennials and Gen-Xers in their respective areas.

Online Presence

Achieved over 60% positive visibility for the Conversa brand through online presence initiatives, strengthening the establishments reputation and trust.

cONTENT

Serena Hernandez Drip Creative Marketing Edited

Ready for the Same Change?

At Drip Creative, we actively ensure our clients marketing needs are met through carefully crafted, data-driven strategies. These strategies are customized to fit the needs of our various clients industry and business model. 

Serena Hernandez, Lead Consultant and Owner of Drip Creative, leads the charge on these initiatives as she hones in on her almost 7 years of marketing experience leading strategies for Business-to-Business and Business-to-Consumer companies.