In early 2022, Drip Creative executed a comprehensive marketing and PR strategy for Conversa Elevated, resulting in significant community growth, heightened anticipation, and widespread media coverage.
Despite a delayed opening for Conversa, Drip Creative successfully leveraged strategic initiatives to have Conversa become a positive focal point in the growing San Antonio food and beverage scene.
Full Marketing and PR Strategy
San Antonio, TX
Social Media Profile Visits
Visibility on Google Maps
Conversa experienced substantial community growth, successfully engaging its targeted audience within the hospitality market on Social Media.
The brand’s unique concept resonated with the audience, sparking interest and enthusiasm within the community.
Conversa emerged as a standout in the city, generating buzz and excitement surrounding its innovative concept.
The delayed opening did not dampen the anticipation; if anything, it heightened curiosity and conversations around Conversa’s arrival.
Brand awareness remained robust, fueled by consistent communication and messages even during the delay.
Anticipation from excited patrons continued to build, showcasing the brand’s resilience and appeal.
Conversa Elevated secured media coverage to over 10 diverse San Antonio-based outlets, including live segments and articles.
Audience Data and Targeting
Implemented data-driven strategies to increase share of voice and build backlink authority for Conversa channels.
Active marketing campaigns successfully reached Millennials and Gen-Xers in their respective areas.
Achieved over 60% positive visibility for the Conversa brand through online presence initiatives, strengthening the establishments reputation and trust.
Ready for the Same Change?
At Drip Creative, we actively ensure our clients marketing needs are met through carefully crafted, data-driven strategies. These strategies are customized to fit the needs of our various clients industry and business model.
Serena Hernandez, Lead Consultant and Owner of Drip Creative, leads the charge on these initiatives as she hones in on her almost 7 years of marketing experience leading strategies for Business-to-Business and Business-to-Consumer companies.