As the Owner and Lead Consultant, Serena brings over 5 years of expertise in multi-faceted technical marketing to the forefront. Specializing in both B2B and B2C industries, she is passionate about delivering data and product-driven strategies that elevate Texas-based brands to new heights.
Drip Creative Marketing was born out of Serena Hernandez’s entrepreneurial spirit, and deep-rooted passion for empowering San Antonio, TX businesses with impactful marketing strategies.
Serena’s vision was inspired by the realization that many business owners were navigating the marketing landscape with a limited focus, solely relying on fad trends like Social Media. She understood the need for a more comprehensive approach and sought to educate entrepreneurs on the diverse strategies essential for substantial growth and return on investment.
Drip Creative stands apart with its custom-package business model, reflecting Serena’s belief that marketing solutions should be tailored to fit each business’s unique needs. Rejecting one-size-fits-all approaches, Drip Creative emphasizes customization, ensuring that every business receives a bespoke strategy aligned with its goals, industry and target audience.
Drip Creative Marketing ascended as a thought leader in the marketing arena, exemplifying expertise and innovation. Serena Hernandez actively engaged in conferences, panels, articles, and many other speaking engagements sharing insightful perspectives.
As the year unfolds, Drip Creative continues to be at the forefront, celebrated for its thought leadership, media recognition, and adept solutions shaping the evolving marketing landscape.
Building on its initial success, Drip Creative transitioned to working with retainer clients, fostering ongoing relationships. The agency played a pivotal role in supporting, revitalizing and building many San Antonio businesses through innovative marketing strategies.
Drip Creative embarked on its journey by undertaking one-off projects, providing tailored marketing solutions to San Antonio, TX businesses looking to establish or enhance their online presence.
In response to the unique challenges posed by the pandemic, Drip Creative Marketing was founded in San Antonio, TX. The agency seized the opportunity presented by the surge in businesses embracing eCommerce and technology to navigate the new normal.
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